Our strategy

To meet the needs of its clients, Havas has developed a seamlessly integrated global strategy and operating system, Converged, offering end-to-end tailor-made communications solutions, supercharged by the latest data, technology and AI, and powered by humans, while contributing to defining the future of the industry.

Our strategy is based on four pillars:

01. The Havas Village Model ModelModelModel

Havas has developed a fully integrated and agile model, centered around Havas Villages, bringing all communications businesses under one roof, where its exceptional talent works as one globally to deliver superior value to clients, away from traditional silos. Through its Converged strategy and operating system, Havas offers an even more seamless experience, powered by exceptional talent and technology. This model fosters internal mobility, offering talents the opportunity to evolve and move between roles and teams.

02. Investing in Data, Technology and AI

At Havas, we leverage advanced data, technology, and AI capabilities, to empower our teams and clients with best-in-class tools and optimize the creation, design, production and distribution of our services, across our various business lines. We consistently invest in our future, adding new capabilities and proprietary technological tools, establishing new global offerings in future-forward disciplines, conducting numerous bolt-on acquisitions, and forging strategic partnerships with global leaders. Our best-in-class technology stack is compatible and interoperable with our clients’ systems and constantly evolves as new advancements emerge.

03. The Power of Creativity ModelModelModel

Nothing would be possible without our driving force – the power of creativity. At Havas, we believe that creativity is, and always has been, the difference in developing meaningful brands. Our strategy is supercharged by data, technology and AI, but powered by humans. We are proud of our agencies and the campaigns that constantly push boundaries and shine throughout the world. We have also continuously invested in creativity through recruitment and acquisitions.

04. One Common Vision: Meaningfulness

At Havas, we put meaningfulness at the core of everything we do and strive to set the highest standards in our industry. We are committed to driving positive change in society through the power of our creative ideas, by helping shape mindsets and perceptions, as well as influence behavior around social and environmental issues. We are convinced that delivering on our promise of meaningfulness is the best way to ensure the strongest business outcomes for our clients, supporting them in their transformation for the future.

Our Converged Strategic Plan

With meaningful ideas at its heart, the Converged strategy harnesses Havas’ standout creativity, media, and production resources, powered by the best data, technology and AI, bringing its global expertise, tools and capabilities, even closer to meet its clients’ needs.

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A transformed client experience

At Havas, we have always prioritized the quality of our partnership with our clients, at a local or global level. Converged leverages a unique integrated model to offer them perfectly tailored solutions, helping create, produce and distribute personalized and meaningful content and experiences at scale and in real time.

A global Operating System

Havas’ standout strategic, creative and media talent, and comprehensive suite of integrated services are underpinned by a group-level operating system, bringing together our global expertise, tools and capabilities. Fueled by data, tech and AI across our networks and areas of expertise, it empowers the group’s talents to not only work smarter and faster, but also to craft integrated and sustainable solutions through four steps to match the client journey: 1. Intelligence 2. Design 3. Activate 4. Measure.

The best data, technology and AI

Havas has significantly invested and deployed cutting-edge technology over the past decades, including automation tools and advanced measurement systems, all designed to result in superior customer decision journeys, deeper insights driving creativity and streamlined processes. We have built a tech model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems.

The wide range of communications and marketing services are delivered across three main business units:

Creative, Media and Health & Wellness communication

Havas Creative

A business unit focused on meaningful creativity

Havas Creative is dedicated to creation and encompasses a wide range of communications services, including advertising, design, customer experience, production of personalized content, strategic communication and influence, as well as event and experiences. We bring together some of the industry’s most creative and accomplished agencies.

Havas Media

A business unit that builds world-class media experiences

We create and deliver premium and meaningful media experiences for our clients, providing them with the right media and content to connect with their target audiences. We deliver this expertise through the Mx System, our global methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets and measuring the impact of media experiences. The range of services provided includes media consulting and investment, entertainment, retail media and e-commerce, media performance, and data analytics.

Havas Health

A business unit focused on Health and Wellness communication

Using innovative technology to turn creative ideas into meaningful outcomes, Havas Health offers a comprehensive range of communications services to help brands across the healthcare sector to achieve their goals and contribute to improving the health and well-being of people around the world. The network, that unites Havas Life, Havas Lynx, and Jacques, has the talent, tenacity, and technology that health companies, brands, and people need to thrive in today’s world.

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